Contemporary Romance
The brief: To reimagine the fairy tale through a contemporary lens, exploring the enduring ideas of magic, morality and transformation.
The challenge: To reference folklore without becoming literal, nostalgic or overly fantastical.
The concept: A modern fairy tale centred on acceptance, kindness, generosity, karma and rebirth - and the courage to journey without fear of judgement.
The creative direction: Storytelling through fabric, floristry, ceramics, glass, paper, costume and atmosphere, weaving old symbolism into a fresh visual language.
